Project:
Benchmark Electric Co
Construction & electrical
Industry:
Branding, website, copywriting & brand strategy
Scope of work:
Friendly, professional, classic with a twist
Design brief:
The Family Doula is a heart-centred doula service for expecting families seeking a calm, confident, and joyful birth and postpartum experience based in the Illawarra, NSW South Coast. A joy-filled, optimistic branding experienced that combines warm and inviting colours and textures to make any mother-to-be feel safe, supported and at home in Emily’s hands.
Together we drew out Emily’s heart for her families to imbue every visual element of this feminine boho brand with a deeply charismatic and personal touch, so that every point of connection - from social media and client forms to in-person sessions - feels authentic and intentional.
Design Notes
The Family Doula is a heart-centred doula service for expecting families seeking a calm, confident, and joyful birth and postpartum experience based in the Illawarra, NSW South Coast. A joy-filled, optimistic branding experienced that combines warm and inviting colours and textures to make any mother-to-be feel safe, supported and at home in Emily’s hands.
Together we drew out Emily’s heart for her families to imbue every visual element of this feminine boho brand with a deeply charismatic and personal touch, so that every point of connection - from social media and client forms to in-person sessions - feels authentic and intentional.
